Start-ups can accelerate their growth through the effective use of Crowdsourcing. Crowdsourcing brings on-tap and on-demand resources to your venture bit-time, part-time or full time. Online, flexible to the extreme and round the clock, from student to rocket scientist, 24×7. It takes the sweat out of developing your idea. But how specifically should you use Crowdsourcing to really make the difference? Here are 5 ways in which Crowdsourcing can transform start-ups: 1. Crowdfunding: Need to raise money? Crowdfunding sites are particularly effective at helping entrepreneurs connect with smaller amounts of earlier stage funding. Something the VC’s are increasingly failing at. Kiva and Innovatrs are two pioneering examples. 2. Crowdsourced Digital Design: Today digital design is more essential than offices, phones, flyers or business cards. From Website design to iPhone apps, logos, Facebook fan pages or Twitter sites. Also, product design and development. You can buy low cost logos and Websites at 99Designs or fuller, more advanced design services at Crowdsourced agencies such as blur Designs. They are way more cost effective than the big name agencies and more sophisticated than your local graphic wonderkid. 3. Crowdsourced Marketing Services: There is a new crop of start-ups that offer more cost effective and comprehensive marketing services than was possible before. From niche online ad programs at Trada to full service marketing, advertising and PR campaigns from blur Marketing. Suddenly real marketing or advertising programmes and experts are available to the earliest stage start-up – no longer just the preserve of big brands. 4. Crowdsourced blogs and articles: Every modern start-up needs to be expert in social media marketing and digital PR. It’s the most cost effective way to build early stage buzz and word of mouth. But the currency of social media is content. Someone has to write the blogs and articles that will drive your early adopters and influencers. Who’s gonna produce that content? Now you can get help developing your own writing or outsourcing it to Crowdsourced writers agencies. 5. Crowdsourced Hourly Workers: If you need hourly, piece-time workers then forget Monster. A new crop of competitors have taken on the big Web based recruiters and informal job boards with online, Crowdsourced, part time marketplaces for geeks, students, accountants, researchers, testers, packers, warehouse stackers and more. eLance and Freelancer.com lead the pack. They take the sweat out of finding cheap folk for those simple, repetitive tasks. Crowdsourcing is a trend that no start-up can afford to ignore and investors are starting to demand it. How are you using Crowdsourcing?
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