Entrepreneur 3.0

As the world gets rebooted for Web 3.0 and its ‘Social’ revolution we thought it was time to take a look at the new style – Entrepreneur 3.0. You see the concept of start-up is shifting from its traditional roots where capital is its key constraint to a new ‘DIY venture’ where knowledge is everything. Entrepreneur 3.0 need worry less about sourcing and managing capital and investors and more about knowing how to turn a great new idea into a digital era start-up. One where brand, Website, Social positioning and marketing alongside Web based customer service is paramount. Where hanging out at Facebook, Twitter and Linkedin is more important than going to meetings or meetups. Where digital sweat replaces cash burn. One where your new product or service needs to be ‘Just-in-Time’ produced and marketed solely online – socially at near zero cost. Where cash flow is focused on customer acquisition and not inventory even (initially) at the expense of margin. One where the market votes your results. Customers fund your growth. Where being able to blog, Tweet, message and network online is more important than knowing how to write traditional business plans, choose advisors or talk to bank managers. A design-driven era where vision and experience is paramount, work is Crowdsourced and investors come to you as and when you need them. One where entrepreneurs own 60% of their business at exit not a disappointing 20%. One where investors, bankers and capital markets serve entrepreneurs and not the other way round. A hi-tech, special forces style innovator. Capable of surviving alone through initial idea, concept development, product launch and customer buy-in. One who designs, develops and manages his/her own routes to market. One who daily juggles the hat of product/service designer, developer, marketer, distributor and service agent until the market starts snapping up their offering. Then they clone these roles though smart, targeted hiring out to ultimately developing a next gen, porous organisation that’s as flat as a pancake, tech driven and highly scalable. This is the new era of Entrepreneur 3.0. You ready?