Following on from Philips post about branding and having a catchy brand name. I wanted to touch on the importance of the visual side of branding. It is so important that you get it right, it’s the base of everything you do and are. Re-branding is sometimes needed and sometimes companies pull it off, but a lot of the time companies don’t and lose revenue as a result. So you not only have to be happy and confident with your brand you have to love and care for it and build it into something that your customer start to fall in love with, ahhhhh! Another important task as well as getting your brand name & image right is to make sure that it doesn’t have a look alike. Your design agency should check but it does happen as we can see from this article.
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